Custom Quick Sign, Inc. is much more than your friendly, neighborhood sign shop.


Custom Quick Sign opened in 1990, and immediately began building its reputation as the go-to sign solution company for Westside businesses, large and small. Under the management of owner Jeff Gruen, CQS has become known for offering customized, professionally produced and installed signs with friendly, personal service. From the most advanced digital graphics to more traditional hand-painted signs, CQS is proud to offer the right graphics/sign solutions for every customer. Whether you are updating your restaurant, starting a mom and pop shop, or about to take over Silicon Beach, call Custom Quick Sign to take care of all your signage needs.


Custom Quick Sign, Inc. is licensed with the Contractors State License Board in California #952780.

Our Team
Jeff Gruen
CEO / Owner

Jeff, founder of Custom Quick Sign in 1990, has built the company’s well-deserved reputation for professionalism and integrity. He enjoys guiding customers through the process of choosing the most appropriate sign solutions with his friendly accessible manner and wealth of experience. Married with four kids, the Chicago native still roots for the Cubs, enjoys hiking, single malt whiskey, playing guitar, and the occasional fine cigar.

Ben Gruen
General Manager

Ben manages various aspects of sales plus management at CQS, and greatly enjoys meeting our clients both in the shop and in the field with his dad, Jeff. Outside of work, Ben likes practicing guitar (acoustic and electric), hanging with his friends, and playing basketball. A cold beer is welcome any day of the week.